Monday 30 November 2015

Crosby's New Look Chiropractic Clinic

Since 2003 people from all across Merseyside (and beyond) have been able to get chiropractic treatment for all sorts of muscular and skeletal problems at my clinic here in Crosby. In fact thousands of satisfied patients have passed through the door over the past 12 years.

When the clinic was first established, I wanted to come up with a memorable name for the clinic.
Most chiropractic clinics seemed to be named after the area that they were located in, or after the
founding chiropractor; but I wanted a more interesting name than Crosby or Bray Chiropractic Clinic. After some discussion, with lots of people, I decided that the catchiest proposed name was 'Back For
Your Future - Family Chiropractic Clinic'. This of course was a play on the name of the much loved
old film 'Back To The Future', which many of you may have re-watched over the past few weeks as we reached the Back to the Future Day (21st October 2015); the day Marty McFly travelled to in Back to the Future 2, in 1989.

Although 'Back For Your Future - Family Chiropractic Clinic' was certainly a memorable name, which many people enjoyed, it was also a real mouth full! So last year, when designing the new clinic website, I embarked on the quest to come up with a new, more concise name for the clinic. A name that I hoped would also be memorable, but one that also described what the clinic does best. 

------ Your Back Clinic was born.

'Your Back Clinic' is great because it emphasises that the clinic is here for you, the patients. It also highlights that treatment is being offered for back problems. Although chiropractic also provides treatment other parts of the body, such as hips and shoulders, etc, I know from my audits of patient records over the years, that more than 75% of visits have been for care for back and neck problems.

Over the past few days the change over to 'Your Back Clinic' has neared completion as new clinic signs have been installed. I think you'll find them really eye-catching. Feel free to stop by and take a look and pop in to say hello too if you've a spare minute! Thanks to my fabulous designer, Russ from Southbay Design and to the team at Benson Signs for producing the new look!